December 14, 2019
During GDRP, customer data collection, storage, and further processing must be careful. GDRP does not prevent the collection and utilization of data in marketing, but it gives the consumer the right to own the data. In this case, the company must be prepared for the deletion of data from all systems and for the release of collected data at the request of the consumer.
Not only is GDPR a burden, but it also enables smart companies to create data-driven applications that bring new value to the customer. For example one view of your own client account that makes it easy to view your own buying behavior. From the google ads expert you can have the best deals present.
Marketing communication reaches target audiences and speaks
The purpose of marketing communications is to raise awareness of the company or product brand, to familiarize the brand with the target groups selected in the strategy, and to ultimately attract the customer to purchase.
However, modern marketing communications do not mean one-way communication from business to customer, for example through the use of advertising alone. Social media and various instant messaging channels such as …